Advertise to your community for less.
Rather than spending on mailing lists to targeted demographics, target the people closest to your business. With Every Door Direct Mail® (or EDDM®), it is possible for you to market your business in homes. Usually, business owners use these mailers to promote a grand opening. Also, these are perfect for special coupons, or updates about your business. They are most often oversized so that they will be noticed instead of getting lost in all the mail. Additionally, EDDM® is a cost-effective marketing strategy. Each mailer can cost you as little as 9 cents!